A group of the best tourist destinations in Africa have gathered to launch the “China To Africa” Project (CTA)
Gambia, Tanzania and Cameroon are the three founding members of this initiative to increase the number of Chinese tourists coming to their countries, for both leisure and business trips.
As Africa is now a key continent for China in terms of business, trade and tourism, this initiative has been welcomed by the African and Chinese travel & tourism industry.
The CTA President, Mrs Françoise Kameni-Lele (Based in Yaounde, Cameroon), is a well know personality of the African travel industry, with an extensive experience of promoting Africa as a tourism destination. She is currently President of the ATA (Africa Travel Association), Cameroon Chapter and CEO of Cameroon Travel Center. She is one of the very best international expert in African tourism industry and a consultant for the World Tourism Organization.
The CTA Secretary General, Mr Pierre Gervois (Based in Shanghai, China), is a recognized expert in promoting international tourism destinations to Chinese outbound tourists. He is currently CEO of China Elite Focus Limited, the most experienced marketing agency specialized in promoting international destinations to the new generation of Chinese tourists. He is also Editor-in-Chief of the publication “The new Chinese tourist”.