Bringing more Chinese tourists to Africa: “China to Africa” Project is officially launched

A group of the best tourist destinations in Africa have gathered to launch the “China To Africa” Project (CTA)

Gambia, Tanzania and Cameroon are the three founding members of this initiative to increase the number of Chinese tourists coming to their countries, for both leisure and business trips.
As Africa is now a key continent for China in terms of business, trade and tourism, this initiative has been welcomed by the African and Chinese travel & tourism industry.

The CTA President, Mrs Françoise Kameni-Lele (Based in Yaounde, Cameroon), is a well know personality of the African travel industry, with an extensive experience of promoting Africa as a tourism destination. She is currently President of the ATA (Africa Travel Association), Cameroon Chapter and CEO of Cameroon Travel Center. She is one of the very best  international expert in African tourism industry and a consultant for the World Tourism Organization.

The CTA Secretary General, Mr Pierre Gervois (Based in Shanghai, China), is a recognized expert in promoting international tourism destinations to Chinese outbound tourists. He is currently CEO of China Elite Focus Limited, the most experienced marketing agency specialized in promoting international destinations to the new generation of Chinese tourists. He is also Editor-in-Chief of the publication “The new Chinese tourist”.

CTA will open an office in Shanghai on September 1st, 2010 and start promote the tourism to Gambia, Tanzania and Cameroon targeting the new generation of 50 million Chinese outbound tourists. Other African countries are expected to join the CTA project in a close future.The main goal and function of the CTA office is to increase the number of Chinese arrivals (leisure, business and MICE) to the African countries members of CTA, and all activities undertaken by the CTO office in Shanghai will be focused on supporting that goal. 

CTA will assist official delegations from the members countries during their missions to China to meet Chinese high ranked officials in travel and tourism administrations. China Elite Focus will manage and operate the CTA Office. A large social media campaign will be launched to promote African destinations to Chinese tourists.
As Mr Pierre Gervois said ” It’s time for the beautiful African destinations to have a proactive marketing strategy in China and attract the new generation of affluent Chinese tourists searching for exceptional holidays. CTA has the leading role to promote quality tourism in Africa”