American Philanthropy, new magazine for Chinese philanthropists in the United States

American Philanthropy First Issue CoverChina Elite Focus Magazines LLC, the leading publisher in luxury travel and lifestyle magazines for affluent Chinese travelers, announces the official launch of its latest publication “American Philanthropy”.

“We know that a significant part of our readers of both publications, Shanghai Travelers’ Club and Luxury hotels of America are Chinese businessmen who are currently involved with philanthropies in China and that they are also interested to continue their involvement with charities and philanthropies in the United States,” said the CEO and publisher, Pierre Gervois. “That’s why we felt the need to launch a new publication, focused entirely on philanthropic issues along with curated lifestyle content about the United States.”

American Philanthropy magazine will feature exclusive articles about America’s most influential philanthropic organizations as well as profiles of American Philanthropists. The first issue introduces organizations such as New York Community Trust, National Philanthropic Trust, Bed Stuy’s Project Re-Generation and Graham Windham to highly affluent Chinese businessmen and donors. A renowned New York philanthropist – Nancy Heiser, also vice president of wealth management at UBS Bank, has the honors of the first cover story.

American Philanthropy magazine specifically caters to the new generation of international Chinese business executives doing business with the United States. This publication is available on all platforms such as iPad, web and on China’s most important social media network, Weibo.

“ Chinese business travelers coming to the United States want to have access to sophisticated information and this is not easily available in any Chinese publication or not available at all – until now,” said Pierre Gervois. “This magazine will give them insights on the crucial role of philanthropy in the United States, as well as its connections with politics and business.”

“American Philanthropy offers excellent advertising opportunities for U.S. companies interested in reaching to highly affluent Chinese businessmen planning or already doing business in the United States,” said Janavi Kothari, Advertising Sales Representative of American Philanthropy. “This publication is so far the most targeted magazine published in the U.S. with an unique readership of prominent business owners and top Chinese international executives.”

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