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Each month, since June 2008,  “The new Chinese tourist” is read by more of 7,000 travel & tourism Executives in 60 countries.

The new Chinese tourist gives each month crucial informations about how to get your share in the growing market of outbound Chinese tourists and answers to the strategic questions in the hospitality & tourism industry :

– How  do tourism boards communicate in China ?
– Which strategies for hotels & resorts to allure and attract affluent Chinese visitors ?
– How the Incoming travel agencies manage to receive groups of Chinese visitors ?
– Which media are the best in China to target the Chinese travelers (Magazines, On-line media, Outdoor media, events…)
– Which partnerships with Chinese Travel agencies ?

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